PureStore started operations in our region

PureStore started operations in our region five years ago and today it has a presence in 13 countries in Latin America. In Colombia, its two wholesalers are Westcon-Comstor and Adistec. “Our business is not volume of boxes or licenses, but service. For this reason, distributors are of added value ”, Wilson Grava, vice president and general manager for Latin America of the company, commented to Computerworld Colombia, within the framework of the company's 10 years in the“ Pure // Accelerate 2019 ”that was held held in Austin, Texas.

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The company has seen the adoption of the flash market grow and the decline of HHD in the data center, because these traditional drives, being mechanical, are slower and with technology that is not easily interchangeable or upgradeable.

Douglas Wallace, general manager for MCO (Latin America except Brazil and Mexico), commented: “We see how the demand for storage has been growing, not only because of the volume of information, but also because of all the devices through which the data is obtained. In the end, everything goes to the data center. Before, there was flash technology on mobiles and on the desktop, and that's where our founder thought there should be flash memory in the data center as well. He dedicated himself to research and that is how we innovated in a segment that was important for the operations of any company ”.

The main barrier to cloud migration, according to Gartner, is the lack of training, therefore, with Pure Storage one of the advantages in that equation is the unique user experience, with a single interface, regardless of which cloud it is in: public, private, hybrid. We are multicloud, ”explained Wallace.

One of the solutions presented has the capacity to achieve 4.2 Petabytes, efficiency in deduplication, management and encryption. “In technology there are no longer gaps by regions. As it is software, it is already available to everyone and one of the benefits of our region is that we are more innovative ”, added Wallace.

Regarding adoption in the region, the manager commented: “When a client buys $ 1 this year, in twelve months, he buys more than $ 10, which means that the return on investment works and he sees the results. It is functional and easy to migrate ”.

“Innovation is a constant. The company has turned 10 years old and from day one we have not stopped innovating ”, added Grava.

In addition to presenting the case of Mercedes Benz, the company presented cases from Latin America such as Cinépolis and Despegar at Pure // Accelerate 2019.

Specifically, four years ago Despegar opted for Flash technology from Pure Storage. According to Omar Lopardo from Despegar: “We are satisfied because we have advantages such as the flexibility of growth according to our needs; We have a private cloud in Openstack and it integrates seamlessly with Pure, we have lowered the latency from 50 to 1, and we see that every time we have to upgrade it is uninterrupted ”.

The Despegar executive added: “For application developers it has also been very positive due to the time and agility they gained. For our customers booking trips, new applications mean a faster website and the ability to view images in different ways to improve the user experience. "

To conclude, on the market challenges, Wallace explained: “The challenge is the global economy. We cannot ignore that if the economy grows, technology progresses, but we also have to know that where there are crises, there are opportunities, and therefore, technology can facilitate developments. Our goal is always to continue growing but also to educate customers and channels ”.